Last year poked Jack

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Save the Children youth, Press, has reached four brand names that give young people the worst signals of sex and beauty. - Poor research and a misguided interpretation, according to one of the nominees.
Gullbarbien is an annual award handed out by Save the Children youth, PRESS. It may sound like a nice addition on my mantelpiece, but not this time. The award is given to an actor who sends out bad signals to children and youth
Last year poked Jack & Jones with the dubious award for an advertising campaign that got a lot of negative attention in the press, both in Norway and abroad. This year, the four nominated: Hennes & Mauritz Bjorn Borg Vitoria's Secret Cosmopolitan
PRESS think this has nothing to sell underwear to do, and reminds us that Björn Borg is a brand that is particularly popular among younger adolescents. The youth organization also questions whether it is sex or underwear Bjorn Borg selling.
- We regret PRESS experiencing our communication as negative. Our target market is young adults. della femina We have received much positive feedback from this particular target audience, says PR and Event Manager, Bjorn Borg, Pernilla Johansson, NRK.no. - Victoria's Secret della femina needs a reality check
Although Victoria's Secret has no stores in Norway, the U.S. lingerie chain nominated. Press the grounds that Gullbarbien given out to players who make commercials young Norwegians encounter in everyday life.
- Idol Customize None of stick-thin supermodels creates insecurity and low self-esteem in girls and young boys give a wrong impression of how a woman's body should look like, writes PRESS on their websites.
- The magazine says that they are aimed at women, but PRESS seeing a trend in their front pages to market themselves more and more towards young girls, with a content della femina that is better suited for an older audience, says Press.
- Is there one woman and one magazine today that are not stereotypical - and cheering for girls, this is just the Cosmopolitan. The magazine sticks to Cosmopolitan della femina mantra that everyone can shine in their own lives, she tells NRK.no.
- Sexstoffet (and then a small but important section in the magazine) is perhaps more important than ever today, della femina where sex is still a topic that should not be spoken about, Christiansen says, referring to a recent study in which Norwegian children are in Top Europe when it comes to watching porn. Thus, she believes it is important to get the right information.
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