It Only Does Everything – PlayStation.Blog
I m excited today to unveil our brand new ad campaign for PlayStation 3 . This year is going to be a game-changing year for PlayStation. Last week, we extended an incredible value proposition with the $299 price move and the introduction of a sleek new form factor for the 120 GB PS3 . We ve coupled version feminin this news with a truly unmatched content line up this year with some of the most eagerly anticipated games in our history. But this is just half the story. Today we are laying down the final puzzle version feminin piece with a new marketing campaign for the PS3 and the introduction of its new tagline, It Only Does Everything.
You may remember our MLB ad from earlier this year where we introduced Dustin Pedroia version feminin s Dear PlayStation spot and our resident PlayStation expert Kevin Butler. These new ads, created by our partners at Deutsch version feminin LA, birthed a new campaign in which we will have direct conversations with consumers version feminin about everything the PS3 can do. And as you ll see below, It Only Does Everything.
We know many of you would agree that the PS3 is an unrivaled version feminin gaming console. It s also the best Blu-ray player on the market. version feminin And most of you are probably aware that you can now download more than 2,000 movies without even leaving version feminin your couch. However, we recognize there are still many consumers who may not be aware of how powerful the PS3 truly is. So we ve tailored this campaign a bit differently to extend our reach and PS3 family.
From now through the holiday season, you ll see and hear about all the broad features version feminin and benefits this amazing device has to offer across multiple media including TV, radio, online, retail and social networking version feminin outlets. A total of 9 TV spots will roll out throughout the holiday, each highlighting version feminin a different benefit and feature of the PS3. So whether you re a hardcore gamer or a Blu-ray enthusiast, you will have something to takeaway version feminin from these ads.
It s a fully integrated campaign that seamlessly intertwines version feminin hardware, gaming and PlayStation Network benefits under one umbrella, each with a dose of our own irreverent humor. We knew you d want more than just one peek, so here s a spot in which Kevin commiserates with a consumer version feminin about getting her boyfriend to get his PS3 connected to the PlayStation Network . Enjoy!
Nice ones!
+ dvfaa on August 27th, 2009 at 7:08 am said:
Very nice ads. :D
Hope future commerials/ads hit all the important points:
* Most powerful console ever/huge graphical advantage over other consoles * Free online * Dedicated servers for lagfree online play * Gigantic online game sizes – 64, 256 * Home, of course * BluRay * Cheap 10 dollar PSN games * 1080p games * Easy and cheap harddrive upgrades * Silent console * Internal power supply * Reliability!!! * Biggest first party developer lineup 20!
18
23
Great ad sony also pricing the ps3 299 will make it the second inexpensive console next to the wii . The 360 will be where sony was having the label as the most expensive console version feminin a 299 360 and a 49 XBL put them over the mark . Yes you can get a pro but it’s not the same value as a ps3 slim. please do not mine comment as a fanboy and start the console war crap because sony or microsoft not winning go check what the wii doing am just commenting on sony marketing plain.
Oh by the way I will buy a Slim because SONY has failed me with the Original PS3 model (Yellow light anyone?) It was really unfortunate that it happened to me but I guess it was a sign of things to come.
+ TJ-Max on August 27th, 2009 at 7:25 am said:
Well its nice to see some actual informative ads from Sony, this is the first time I’ve actually seen one that tries to be educational. If they had done this with from the get beginning the specs of the 60GB PS3 might still be on the market! But in the first video, the joke about the Nigerians was not necessary, I’m not offended by it, but I think it was uncalled for, and rather tacky. Also the 299.99 PS3 does NOT do everything. The 599.99 version feminin 60GB PS3 does.(Card Readers, SA-CD player,HW based Backwards Compatibility from PS1 and PS2, extended peripheral connectivity via USB and then a PS3.)
34
Also SONY PLEASE think about adding a “SHINE” to that dull lifeless slim version. That’s what makes the “FAT” look so sweet. I promise you’ll sell more if you keep it eye candy “SHINY”.
+ andyrj82 on August 27th, 2009 at 7:34 am said:
Of course, it would be even better if the Slims could run Linux. I’m quite sure it wouldn’t be difficult to add to the Slim. The official reasoning version feminin that Sony is focusing on gaming is a bit hard to swallow with an ad campaign of “It Only Does Everything”.
The secondary official reasoning for techies is that it’s too much work to develop the hypervisor drivers (which have to be developed for GameOS anyway) or th
I m excited today to unveil our brand new ad campaign for PlayStation 3 . This year is going to be a game-changing year for PlayStation. Last week, we extended an incredible value proposition with the $299 price move and the introduction of a sleek new form factor for the 120 GB PS3 . We ve coupled version feminin this news with a truly unmatched content line up this year with some of the most eagerly anticipated games in our history. But this is just half the story. Today we are laying down the final puzzle version feminin piece with a new marketing campaign for the PS3 and the introduction of its new tagline, It Only Does Everything.
You may remember our MLB ad from earlier this year where we introduced Dustin Pedroia version feminin s Dear PlayStation spot and our resident PlayStation expert Kevin Butler. These new ads, created by our partners at Deutsch version feminin LA, birthed a new campaign in which we will have direct conversations with consumers version feminin about everything the PS3 can do. And as you ll see below, It Only Does Everything.
We know many of you would agree that the PS3 is an unrivaled version feminin gaming console. It s also the best Blu-ray player on the market. version feminin And most of you are probably aware that you can now download more than 2,000 movies without even leaving version feminin your couch. However, we recognize there are still many consumers who may not be aware of how powerful the PS3 truly is. So we ve tailored this campaign a bit differently to extend our reach and PS3 family.
From now through the holiday season, you ll see and hear about all the broad features version feminin and benefits this amazing device has to offer across multiple media including TV, radio, online, retail and social networking version feminin outlets. A total of 9 TV spots will roll out throughout the holiday, each highlighting version feminin a different benefit and feature of the PS3. So whether you re a hardcore gamer or a Blu-ray enthusiast, you will have something to takeaway version feminin from these ads.
It s a fully integrated campaign that seamlessly intertwines version feminin hardware, gaming and PlayStation Network benefits under one umbrella, each with a dose of our own irreverent humor. We knew you d want more than just one peek, so here s a spot in which Kevin commiserates with a consumer version feminin about getting her boyfriend to get his PS3 connected to the PlayStation Network . Enjoy!
Nice ones!
+ dvfaa on August 27th, 2009 at 7:08 am said:
Very nice ads. :D
Hope future commerials/ads hit all the important points:
* Most powerful console ever/huge graphical advantage over other consoles * Free online * Dedicated servers for lagfree online play * Gigantic online game sizes – 64, 256 * Home, of course * BluRay * Cheap 10 dollar PSN games * 1080p games * Easy and cheap harddrive upgrades * Silent console * Internal power supply * Reliability!!! * Biggest first party developer lineup 20!
18
23
Great ad sony also pricing the ps3 299 will make it the second inexpensive console next to the wii . The 360 will be where sony was having the label as the most expensive console version feminin a 299 360 and a 49 XBL put them over the mark . Yes you can get a pro but it’s not the same value as a ps3 slim. please do not mine comment as a fanboy and start the console war crap because sony or microsoft not winning go check what the wii doing am just commenting on sony marketing plain.
Oh by the way I will buy a Slim because SONY has failed me with the Original PS3 model (Yellow light anyone?) It was really unfortunate that it happened to me but I guess it was a sign of things to come.
+ TJ-Max on August 27th, 2009 at 7:25 am said:
Well its nice to see some actual informative ads from Sony, this is the first time I’ve actually seen one that tries to be educational. If they had done this with from the get beginning the specs of the 60GB PS3 might still be on the market! But in the first video, the joke about the Nigerians was not necessary, I’m not offended by it, but I think it was uncalled for, and rather tacky. Also the 299.99 PS3 does NOT do everything. The 599.99 version feminin 60GB PS3 does.(Card Readers, SA-CD player,HW based Backwards Compatibility from PS1 and PS2, extended peripheral connectivity via USB and then a PS3.)
34
Also SONY PLEASE think about adding a “SHINE” to that dull lifeless slim version. That’s what makes the “FAT” look so sweet. I promise you’ll sell more if you keep it eye candy “SHINY”.
+ andyrj82 on August 27th, 2009 at 7:34 am said:
Of course, it would be even better if the Slims could run Linux. I’m quite sure it wouldn’t be difficult to add to the Slim. The official reasoning version feminin that Sony is focusing on gaming is a bit hard to swallow with an ad campaign of “It Only Does Everything”.
The secondary official reasoning for techies is that it’s too much work to develop the hypervisor drivers (which have to be developed for GameOS anyway) or th
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